Krista Shackelford

Krista Shackelford serves as GM of Business Development at The Trade Desk since September 2020, after holding the position of Senior Director of Client Development. Prior to this, Krista was Vice President of Sales at Samba TV from 2016 to September 2020, where responsibilities included leading sales efforts leveraging 1st Party Television Data. Krista's career also includes roles at Sizmek as a Sales Manager, Undertone as an Account Executive and Client Services Manager, Mediacom as an Assistant Digital Media Planner, and internships at North Carolina Lung Cancer Partnership and French/West/Vaughan. Krista holds a Bachelor of Arts in Communication with a focus on Public Relations from North Carolina State University.