Melissa Blum

Melissa Blum is currently the Sr. Director of Client Development for Retail at The Trade Desk, a position held since October 2024. Prior to this role, Melissa served as an Independent Media Consultant at Guidepoint, providing fractional consulting in the beauty and hardlines industries from March 2024 to October 2024. From September 2017 to July 2024, Melissa worked at Roundel in various capacities, including Senior Manager of the Partners Solution Group for Toys & Entertainment and Ulta Beauty @ Target GTM Lead, where efforts led to significant revenue growth. Earlier career experience includes a Senior Manager role at Target and multiple positions at Yahoo! Inc., culminating in an Account Director designation in the Retail & QSR Vertical. Melissa graduated with a B.S. in Entrepreneurship and Marketing from Babson College and also pursued education at Esade.