Whitney Rifkin

Whitney Rifkin (Jones) is a seasoned professional in data analysis and client services, currently serving as Vice President of Client Service for Global Advertiser and General Manager of Trading Strategy at The Trade Desk since July 2022. Prior to this role, Whitney spent over eight years at Digitas North America, where responsibilities included serving as EVP of Data & Analysis and leading analytics for major clients such as Bank of America and Sephora. Experience at DataXu involved product management and marketing for analytics tools, while earlier roles at Digitas focused on website and paid media analytics. Whitney began their career as an Analyst at ATLANTIC-ACM after earning a BA in Economics and Environmental Studies from Colby College.