Rick Heffernan

Rick Heffernan serves as Vice President of Marketing and Customer Experience at Travelers, leading efforts to enhance customer engagement throughout the insurance lifecycle. With a history at Travelers that includes roles such as 2VP of Customer and Digital Strategy and 2VP of Customer Experience, Rick has focused on developing customer-centric marketing strategies and digital initiatives to drive customer loyalty and business profitability. Previously, Rick held various positions at MetLife, including Director of eMarketing Strategy and Internet Sales, where leadership of internet marketing teams contributed to significant sales growth. Rick co-founded BizGrader.com, offering customer information management solutions, and has held roles at RawData Web Development and Hosting, Citizens Bank, Context Media, and Suretrade, emphasizing web development and customer strategy. Rick's educational background includes studies at Syracuse University and Rhode Island College.