Amy Nichols

Amy Nichols currently serves as the Director of Student Life Communications and External Engagement at The University of Alabama, a position held since September 2021. Prior to this role, Amy worked as a Content Coordinator for Bama By Distance, where responsibilities included content strategy and execution for marketing and recruitment of over 70 online degree programs. Additionally, Amy had a significant tenure as Presidential Communications Specialist at The University of Alabama, where collaboration with the university president involved managing public communications and updating institutional profiles for recruitment. Earlier experience includes serving as Executive Secretary/Program Specialist, providing front-line support in the president's office. Amy holds a Doctor of Education in Higher Education Administration, a Master of Arts in Communication Studies (Organizational Leadership), and a Bachelor of Arts in English Language and Literature, all from The University of Alabama.