Gastón Käufer Barbé

Gastón Käufer Barbé, MBA, is the Chief Executive Officer of Toucan Insights, a digital marketing agency specializing in marketing courses and solutions. Since 2019, Gastón has contributed to Forbes México, sharing insights on marketing and consumer behavior in the hospitality sector. As a guest lecturer at various institutions, including the University of Greenwich and Northumbria University, Gastón teaches critical aspects of digital marketing and strategy. Previous roles include serving as an MBA consultant at Norman Hay plc and Chief Commercial Officer at Hotel Cuatro Reyes, where significant revenue growth and cost reductions were achieved. Gastón holds an MBA in International Management from the University of London and a Bachelor's Degree in Marketing from Universidad de Ciencias Empresariales y Sociales.