Brenda L. Berkelaar

Brenda L. Berkelaar, PhD, is a Senior Principal and Principal Researcher in UI/UX at Dell Technologies, where responsibilities include designing and leading various research projects to inform strategic decisions across business functions. As a researcher at CIRANO, Brenda contributes to strategic decision-making for governmental and private partners by synthesizing high-value academic insights. Affiliated with the Center for Health Communication at The University of Texas at Austin, Brenda collaborates on health communication initiatives. Brenda's teaching experience spans roles as adjunct faculty at the School of Information at The University of Texas at Austin and previously as Associate Professor at École Polytechnique de Montréal, where contributions include redesigning courses and securing significant research grants. With a Doctorate in Organizational Communication from Purdue University and additional qualifications in Data Analytics, Brenda has a strong track record in research, teaching, and consulting, focusing on topics such as the future of work and technology's impact.