Alex Edsel

Alex Edsel is a Professor of Practice and Director of Graduate Marketing Programs at The University of Texas at Dallas, where a master’s program in Marketing was developed under Edsel's leadership, now ranking among the largest in the nation. As Principal at Kalex Consulting since 2001, Edsel specializes in data-driven marketing audits, UX design, and e-commerce integration, with a keen focus on conversion optimization and SEO. Edsel is also the author of "Trackable: Business in an IoT and Biometrics World" and "Breaking Failure." Previous roles include managerial positions at WellPoint, Compaq, Bayer CropScience, and Geneva Trading Company, alongside a leadership position with the American Marketing Association. Academic credentials include a JD in Business Law from the University of Buenos Aires and further education from the Naveen Jindal School of Management at UT Dallas.