Emily Goddard

While the days are kept busy and one’s free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE SPORT strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have you looking chic during your workout, at work and for all day comfort. Founded by Australian fashion icon Jodhi Meares, THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike. The key ingredient to THE UPSIDE’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion. Established in 2013 and within a year of launching in Australia, THE UPSIDE had grained great traction, growing its reach around the world. The brand can now be found in some of the finest stores and websites from around the world, including Matches, Carbon 38, Net-a-Porter, Nordstroms, Lane Crawford and Selfridges to name a few. In 2016, THE UPSIDE launched their widely anticipated menswear range, THE UPSIDE Man. Rapidly becoming the go-to label for fashionable sportswear, THE UPSIDE has grown leaps and bounds in the short time since its launch. With a great deal in the works, and exciting seasons ahead, THE UPSIDE continues to demonstrate its significance as a leading luxury active wear label.