Erin Lopez

Erin Lopez is an accomplished Chief Strategist and Founder of Ivy & Co. Studio, a boutique growth studio, and serves as a consulting member at The Upside. With significant experience in eCommerce, Erin has held key roles including CRM Director at Gem Breakfast and Fractional Email and SMS Marketing Strategist at Apiary Digital. Previously, Erin directed retail eCommerce at BECCA Cosmetics within Estee Lauder Companies, where responsibilities included managing North American eCommerce accounts and leading cross-functional innovation strategies. Additional experience includes various roles at SEPHORA, where Erin significantly boosted category performance and managed numerous brand strategies. Erin holds a B.A. in Media Studies and Spanish Language from Scripps College and has completed coursework in business at UC Berkeley.