Mike Forbes

Mike Forbes currently serves as the Chief Strategy Officer and Executive Vice President at The Vitamin Shoppe, a position held since August 2025. Forbes has also taken on multiple board roles, including at BrightPet and Beyond Good, focusing on enhancing experiences for pets and transforming the chocolate industry, respectively. Previous leadership roles include Co-Chief Executive Officer at MaryRuth's, Chief Executive Officer at Safely, and CEO at Alter Eco Foods, where contributions included significant growth and a commitment to sustainability. Early career milestones feature positions at California Olive Ranch, General Mills, and Procter & Gamble, underscoring a strong foundation in marketing and business management. Forbes holds an MBA from Harvard Business School and a Bachelor of Business Administration in Marketing and Economics from the Wisconsin School of Business.