The Walbec Group
Jim Kennedy serves as the Chief Marketing Officer for the Wisconsin Foundation and Alumni Association since February 2014, leading a team focused on various marketing mediums. Previous experience includes roles as Senior Managing Director at Lands' End and Senior Director of Integrated Marketing at The Kraft Heinz Company, where Jim managed brands such as Oscar Mayer Hot Dogs and Claussen Pickles. Earlier career experience includes a position as Product Manager at Medtronic, overseeing competitive intelligence and new product introductions. Jim holds an MBA in Marketing and a BBA in Finance from the University of Michigan - Stephen M. Ross School of Business.
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