Kristen Olson

Marketing Manager at The Walbec Group

Kristen Olson is a seasoned marketing professional with experience spanning over a decade. Currently serving as Marketing Manager at the Wisconsin Foundation and Alumni Association since January 2021, Kristen develops marketing plans for Annual Giving solicitation campaigns and oversees execution across various channels. As a Club Volleyball Coach, Kristen engages with young girls to enhance physical and personal development through sports. Previously, Kristen held roles such as Senior Marketing Account Manager at UW-Madison Continuing Studies and Associate Brand Manager for Gilmour Watering at Fiskars, demonstrating expertise in stakeholder management and multichannel marketing strategies. Additional experience includes brand marketing roles at Great Wolf Lodge and client communications at Laughlin/Constable. Kristen holds a Bachelor of Science in Communication from the University of Wisconsin-Green Bay.

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