Michael Melaro

Michael Melaro serves as the Chief Operating Officer at The Wellsville Group since October 2014, overseeing day-to-day operations across retail, warehousing, distribution, and human resources. Prior to this role, Michael held positions such as Chief Retail Officer and Senior Director of Retail Performance, focusing on strategies to enhance store traffic and revenue. Experience includes roles as Marketing Manager at Darien Lake Resort and Director of Marketing & Communications for Corning's Gaffer District, where Michael managed various marketing initiatives and stakeholder communications. Michael also has experience as a Retail Store Manager at Staples and as an On-Air Personality for Community Broadcasters, LLC. Academic credentials include a Master's degree in Integrated Marketing Communications and a Bachelor's degree in Spanish from St. Bonaventure University.