Darlene O'Neil

Darlene O'Neil is a seasoned professional with extensive experience in insights and category services within the beverage industry. Currently serving as the Director of Insights at The Wine Group since August 2022, Darlene previously held the position of Director of Category Services for California at both Republic National Distributing Company and Young's Market Company, where Darlene also served as Senior Director of Customer Intelligence. Earlier experience includes roles at Diageo, where Darlene worked as Category Development Manager and Commercial Planning Manager, as well as a Project Manager at SymphonyIRI Group. Darlene O'Neil earned a Bachelor of Science in Agribusiness with a concentration in Marketing from California Polytechnic State University-San Luis Obispo in 2003.