Hella Zoet

Hella Zoet is an accomplished Area Manager at The Wine Group since August 2019, overseeing operations in South Texas and New Mexico. Responsibilities include developing annual business plans, managing pricing structures, budgets, and distributor relationships, particularly with RNDC. Hella collaborates with RNDC management to achieve sales goals and regularly engages with the sales team and retail buyers to foster relationships and implement successful programming. Prior to this, Hella served as Key Accounts Specialist at Republic National Distributing Company from April 2016 to September 2019, focusing on brand training and on-premise account support in Virginia. Earlier experience includes roles as On Premise Sales Consultant at Southern Wine and Spirits and Sales and Marketing Manager at Cha Cha's Cantina. Hella holds a Bachelor’s Degree in History from Virginia Commonwealth University and has a diverse educational background including studies at the University of Westminster and Antwerp International School.