Tricia Montgomery

Tricia Montgomery is a customer-obsessed marketing executive who has repeatedly helped companies accelerate revenue growth through brand transformation, innovative product launches and successful go-to-market strategies. Her 25+ years’ experience spans retail, technology, CPG, B2B and B2C businesses for both startup and global companies— Procter & Gamble, Starbucks, Microsoft and Coinstar. In 2018, Tricia decided to chart a new course and do the same work she loves, now independently. As an executive advisor and outsourced CMO, Tricia fills a critical gap on an executive team, providing leadership and action on customer insights, brand/marketing strategy and go-to-market planning to help ambitious companies achieve sustained market growth, brand relevance and increased revenue.

With The Yes Works, Tricia brings her extensive experience and inquisitive nature to helping companies discover and plan for the the interplay between brand and culture.

Tricia is a proud Seattle native and enjoys outdoor activities with her husband and three children. She holds an MBA with a Marketing concentration from The University of Cincinnati in Ohio and a BA in Psychology from Whitman College in Walla Walla, Washington. She has deep connections in the Pacific Northwest and currently serves on two non-profit boards: the Whitman College Board of Trustees as the Advancing Whitman Committee Chair and Board Director/Co-chair for Yellow Wood Academy.