Cynthia Caridad

Cynthia Caridad is a seasoned marketing professional with extensive experience in customer engagement, retention strategies, and lifecycle marketing. Currently serving as Director of Lifecycle at The Zebra since December 2021, Cynthia previously held the role of Senior Marketing Manager for Engagement and Retention at RVshare, where notable achievements included a 14% retention improvement and the successful launch of multiple referral programs. Cynthia's earlier experience at RetailMeNot spans several positions, culminating as Sr. Marketing Manager for CRM, where impactful initiatives resulted in significant cost savings and enhanced subscriber engagement. A strong analytical background is evident from roles at Pivotal Analytics and hawkeye, where data-driven decisions and marketing strategies were central to project successes. Educational qualifications include degrees from the University of North Carolina at Chapel Hill and The George Washington University.