Margot Vidal

Margot Vidal began their work experience in 2016 as a Data Analyst at Kijiji Canada. In this role, they supported product squads with feature adoption monitoring, A/B test analysis, and daily performance reporting. Margot also collaborated with the sales team to develop an algorithm for analyzing posting rate volatility in different categories and locations of the website, aiding in effective ad spending advice for business clients.

In 2019, Margot joined The Zebra as a Product Analyst, supporting product managers with feature and A/B performance analysis and forecasting. Margot also completed deep dive analysis to identify areas of opportunity.

In 2020, Margot became an Associate Product Manager at The Zebra, focusing on conversion rate optimization for the auto funnel. Margot collaborated with engineering and design to improve the funnel experience and enable cross-device quote return for users.

In 2021, Margot advanced to Senior Product Manager at The Zebra, working with the director of product to establish a new way of working for the product, design, and engineering teams. Margot also created a product roadmap for internal tooling used by agents, streamlining their processes.

Most recently, in 2023, Margot became the Lead Product Manager at The Zebra. Margot partnered with research and design to optimize the results page, resulting in a significant increase in engagement. Margot also mentored junior product managers for their professional development and growth.

Margot Vidal holds a Bachelor's degree in Industrial Engineering from the University of Toronto. Margot also has an Advanced Certification in Google Analytics from Google Analytics.