Jeff Merchant

Sales Director at Theatro

Jeff Merchant has a strong background in sales, with extensive experience in leadership roles. Jeff started their career at Unisys, where they worked as an Account Manager and Sales Manager from 1988 to 1995, and then as a Sales Director from 1996 to 1998. Jeff then joined Nortel Networks, where they held various positions including Regional Business Director and Regional Sales Director from 1998 to 2004.

After Nortel Networks, Jeff worked at Motorola from 2004 to 2008, first as a Regional Sales Manager and then as an Area Sales Director. Jeff was involved in recruiting and managing sales teams and improving market reach. From 2009 to 2013, they served as the Territory Vice President of Sales for the Central Region at Motorola Solutions.

In 2014, Jeff joined Datamax-O'Neil Corporation as Vice President of Sales for North America for a brief period before moving to Honeywell. At Honeywell, they held various roles including Vice President of Sales for the Americas, Director of Sales for North America, and Regional Sales Leader. Jeff was responsible for driving revenue and margin growth in these positions.

Most recently, Jeff has been working as the Sales Director at Theatro since 2018.

Jeff Merchant attended Carmel High School, where they completed their secondary education. After graduating from high school, they pursued their higher education at Michigan State University - Eli Broad College of Business. Jeff successfully obtained a Bachelor's Degree in an unspecified field of study between the years 1980 and 1984.

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