Katherine Zimoulis

VP, Marketing at IMAGINE

Katherine Zimoulis is the current VP of Marketing at IMAGINE. Katherine has over 9 years of experience in marketing, with their most recent position being at Freeman Company from December 2012 to October 2021, where they were the VP of Marketing Strategy. During their time at Freeman Company, they were responsible for spearheading the creation of integrated business marketing plans and engagement tactics to acquire, retain, and grow business. Katherine was also responsible for driving informed C-Level executive business decisions relating to global pandemic effect, developing and deploying daily market and competitor insights.

In response to the unprecedented global health crisis, Katherine initiated daily sales communications, hosted training webinars and sales leader meetings, directed client and internal communications plus intranet updates. Katherine also positioned the brand as an industry leader, realizing a 35% conversion rate on audience-focused first-party research that was designed and deployed via digital strategies. This provided insights into industry sentiment during the COVID crisis.

Katherine is also responsible forbolstering direct reports' professional success by empowering, engaging, and motivating a high-achieving team. Additionally, they work in tandem with domestic and international colleagues to realize common goals.

Katherine Zimoulis' educational career includes a Master's Degree from Chatham University and a Bachelor of Arts (B.A.) from Rider University. Katherine also has a certification from LinkedIn in Project Management Simplified.

They are on a team with Andy Lewkowicz - Chief Customer Officer, Wilson Tang - CIO, and Inna Hannan - VP, Head of Transformation. Their manager is Chris Cavanaugh, Chief Executive Officer.

Timeline

  • VP, Marketing

    Current role

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