Alex Uprichard

Alex Uprichard is a seasoned marketing and business strategy professional, currently serving as Managing Director at IMA-HOME and Director of Channel Strategy since September 2019. Alex also holds the position of IPA City Head for Leeds, Yorks & Humber since October 2022. Previously, Alex founded Cheshire Marketing Consultancy, leveraging expertise from building and selling the Mums in the Know online network to enhance local firms' marketing strategies. Notable roles include Head of Sales at Families Online, where Alex contributed to the launch of the platform, and Co-Founder of Mums in the Know, which was successfully acquired by the Lifecycle Marketing Group. Alex's earlier experience includes positions at First Conferences, Viacom, and MediaVest, beginning a career in television buying at Universal McCann. Alex holds a 2:1 degree in Business Studies from Alliance Manchester Business School.