Cynthia Samuelson

Cynthia Samuelson is an experienced marketing professional currently serving as the Senior Manager of Brand Strategy and Marketing Operations at Thermo Fisher Scientific, focusing on B2B global initiatives for the Allergy brand. Previous roles include Nordic Product Manager for Diabetes at NordicInfu Care AB, delivering innovative insulin delivery systems across Scandinavian markets, and Global Digital Comms Manager at Hoya Vision Care, where strategic digital marketing initiatives were executed for multiple optical brands. Cynthia also held positions at Mölnlycke Health Care, where responsibilities involved digital marketing for surgical medical devices and corporate communications, and at ArthroCare Corporation, specializing in marketing communications. With a solid foundation in communication and digital marketing education, including a Professional Diploma from the Digital Marketing Institute and a Master's degree from Stockholm University, Cynthia has consistently driven brand success across diverse markets and industries.