Michael Haynes

Michael Haynes has a diverse and extensive background in marketing, with a focus on digital and email marketing. Michael has held various roles in different companies, showcasing their expertise in marketing strategy, automation, and data analysis.

Starting in 2011 at Alliance Health, LLC, Haynes worked as a Marketing Coordinator, responsible for creating and implementing email marketing campaigns. Michael then progressed to become a Senior Email Marketing Manager, overseeing end-to-end management of email and SMS campaigns and providing actionable recommendations for improvement.

In 2017, Haynes joined Vitality Medical as an Email Marketing Consultant, where they consulted with clients on optimizing email, SMS, and marketing automation campaigns to enhance ROI. Michael also managed databases and marketing tech stack.

Haynes further expanded their experience at Bask Technology, Inc., serving as a Digital Marketing Manager in 2017, and at ThermoWorks, Inc. as a Senior Marketing Manager, specializing in commercial markets, starting in 2023.

Their most recent significant role was at Diathrive Health, where they held multiple positions. As Vice President of Digital Marketing, they collaborated with cross-functional teams and led marketing functions across various channels. As Marketing Operations Director, they optimized marketing technology stack and managed internal marketing automation systems. Lastly, as Marketing Automation Director, they established and reviewed automated marketing campaigns, ensuring steady leads for the organization.

Overall, Michael Haynes has demonstrated a strong skillset in digital marketing, automation, and data analysis throughout their career.

Michael Haynes began their education at Salt Lake Community College, where they pursued a degree in Business, Management, Marketing, and Related Support Services. Michael attended the college from 2006 to 2008 and obtained an Associate of Science (A.S.) degree.

Following their time at Salt Lake Community College, Michael advanced their education at the University of Utah - David Eccles School of Business. From 2008 to 2010, they pursued a Bachelor of Applied Science (B.A.Sc.) degree with a focus on Marketing and Information Systems.

In addition to their formal education, Michael has obtained several certifications to enhance their skills and knowledge. In February 2020, they earned the Email Marketing Certified designation from HubSpot Academy. Michael then achieved the Hubspot Inbound Marketing Certification in April 2021. Most recently, in January 2023, they became a Salesloft Certified Admin.