Pedro Rabelo Guerra

Pedro Rabelo Guerra is an experienced strategy professional currently serving as Strategy Manager in Retail & Fashion at THG Ingenuity since October 2023. Prior experience includes the role of Senior Strategy Consultant for Retail Strategy at Accenture, where significant contributions included improving customer experience for a major electronics retailer and assessing value chain opportunities for a fashion retailer. Pedro's leadership roles also encompass Vice President of the Retail, Consumer, and Luxury Goods Club during an MBA at INSEAD. Previously, as Strategy Director for Claudia Rabelo, Pedro successfully devised a new sales channel, expanded into menswear, and redefined brand identity. Additional early career experience includes roles as Buyer and Marketing Assistant at Claudia Rabelo and an internship at Rede Globo. Pedro's educational background features an MBA from INSEAD, a CORe from Harvard Business School Online, and a Bachelor's degree in Business Administration from Universidade Federal de Minas Gerais.