Greg Kassardjian has a diverse range of work experience in marketing and management roles. Greg is currently the Vice President of Marketing at Aidium (formerly Daily AI), a position they have held since March 2023. Prior to that, from February 2022 to March 2023, Greg worked as a Marketing Director at Jungo.
Greg also has experience as a Director of Marketing at Greenback Expat Tax Services, where they led a team of five marketers and customer experience agents. During their tenure from January 2021 to July 2021, they successfully optimized the company's DIY SaaS tax filing portal and implemented strategic marketing initiatives, resulting in increased webinar demand generation and securing PR coverage from reputable news outlets.
Before their role at Greenback Expat Tax Services, Greg worked as a Marketing Consultant for various small businesses from December 2018 to January 2021. Greg also founded For Life Skills, an EdTech startup focused on providing courses in personal growth and life skills for young students, from February 2019 to December 2020. As the founder, Greg handled recruitment and collaborated with subject matter experts, writers, marketers, videographers, educators, and district administrators.
In earlier stages of their career, Greg served as the Director of Marketing at Confirm BioSciences from January 2015 to November 2018, where they gained experience in leading marketing strategies and campaigns. Greg was also the Golf Marketing Manager at JC Resorts from March 2013 to December 2014.
Greg began their career as a Marketing Coordinator at Business.com in September 2012. Prior to that, they served as the Director of Operations at Marshall's Shoes & Repair for over a decade, from February 2001 to June 2012. Additionally, Greg gained experience in the sports radio industry as an Intern/Board Operator at The Mighty 1090 Sports Radio from May 2006 to February 2008.
Greg Kassardjian's education history includes a Bachelor's Degree in Communications and Marketing from San Diego State University, which they obtained between 2006 and 2008. Greg also holds a certificate in Business Strategy: Achieving Competitive Advantage from Cornell University, obtained in October 2017. In addition to these formal degrees, Greg has obtained additional certifications in Business Strategy: Achieving Competitive Advantages from Cornell University in October 2017 and Google AdWords from Google in July 2012.
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