Erika Bridges

Erika Bridges has a diverse work experience in various roles and positions. Erika is currently working as the VP of Product Design at ThinkShout since January 2022. Prior to that, they served as the Director of Strategic Services at ThinkShout from January 2021 to January 2022.

Before joining ThinkShout, Erika worked at R/GA as a Strategy Director from January 2019 to December 2020. During their time there, they focused on sustainability, membership, employer brand, and purpose-led creative strategy, working with clients such as Nike, LVMH, and IKEA.

From 2015 to 2019, Erika held the position of Senior Strategist at 72andSunny. In this role, they worked on brand storytelling and strategy for clients including Google, StubHub, and Samsung. Erika also conducted research and insights, including digital and in-person ethnographies, groups, panels, surveys, and white papers.

Before joining 72andSunny, Erika worked as a Senior Connection and Insight Strategist at Saatchi & Saatchi LA from March 2013 to February 2015. Erika'sresponsibilities included global brand strategy, connections strategy, and social strategy for Toyota. Erika also conducted qualitative research using techniques such as ethnos, groups, semiotics, and social listening.

Erika's earlier experience includes working as a Strategist at RPA from April 2012 to March 2013, where they focused on brand strategy and analytics for clients Honda and Acura. Prior to that, they served as the International Communications Director at \u3053\u308d\u308a(Colori) non-profit from August 2009 to April 2012, and as the English Education Manager at Doshisha Girls School during the same period.

Erika also worked as a Project Manager at RPA from June 2008 to August 2009, where they managed projects for clients Honda, SOYJOY, and Mandalay Bay.

Overall, Erika Bridges has a strong background in product design, strategic services, brand strategy, and qualitative research. Erika has worked with notable clients in various industries and has demonstrated expertise in sustainability, membership, and employer brand strategies.

Erika Bridges has a diverse education history, encompassing various fields and institutions. Erika studied Economics and East Asian Language and Literature at Smith College, where they obtained their Bachelor of Arts (BA) degree. Erika also pursued their passion for Japanese Language and Literature at Doshisha University, earning another Bachelor of Arts (B.A.) degree.