Cheena Jain

Creative Director at Thinx

Cheena Jain has extensive experience in the field of creative direction and strategy. Cheena currently holds the role of Creative Director at Thinx Inc., where they lead concept development for campaigns and manages the creative direction of brand assets across various channels. Cheena also oversees the production team for video content and photography.

Prior to their current role, Cheena worked as a Creative + Strategy Director at SundaySky, where they collaborated with clients to identify goals, develop strategic frameworks, and oversee creative content development. Cheena focused on planning and creating engaging customer journeys by considering elements such as goals, audience, channels, and data.

Cheena also served as the VP, Director of Innovation + Creative Director at Syneos Health, where they co-led the innovation group and directed marketing initiatives, thought leadership, and branding. Their work involved using research, insights, and consumer journeys to develop strategic brand plans and positioning.

In addition to their professional roles, Cheena has taught at the Miami Ad School, New York, where they instructed students on integrated digital media campaigns, online media strategies, and creative development. Cheena has also held positions as an Associate Creative Director at MXM (Meredith Xcelerated Marketing) and VaynerMedia, and as a US Creative Director at Blippar.

Cheena's freelance experience includes working as a Lead Creative at DigitasLBi, where they contributed to digital projects for pharmaceutical companies, and as an Associate Creative Director at Wunderman.

Overall, Cheena Jain's work experience demonstrates their expertise in creative direction, strategic planning, and customer engagement across various industries.

Cheena Jain's education history includes various degrees and certifications. In 2022-2023, Cheena attended BRIC Arts Media to pursue a Documentary Intensive program. In 2009-2010, they obtained a Master's degree in Design Management from the University of the Arts London. Cheena also holds a Bachelor of Fine Arts degree from the Rochester Institute of Technology, with a major in Graphic Design and a minor in Economics. Cheena concentrated in Marketing and Photography during their undergraduate studies. Additionally, Cheena has a Certificate in Management Process and a Diploma in Marketing Management, both from the Rochester Institute of Technology. In terms of certifications, they have completed a Project Management Certification from the Association for Project Management UK and obtained a Provisional Teaching License from the New York State Board.

Links

Previous companies

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VaynerMedia logo
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Syneos Health logo

Timeline

  • Creative Director

    March, 2023 - present