Laura Ford

Laura Ford has a diverse work experience spanning multiple roles and industries. Laura started their career as a Design Researcher at DallowBoss Design in 2007. Laura then worked as a Researcher/Tutor at Massey University while studying for their masters. Laura later joined Dilworth School as a Web Designer, where they managed the front-end of the school's intranet and website. In 2010, they joined Designworks Ltd as a Design Researcher, supporting strategists and senior partners in research and document building. Laura also served as a Strategist - Research Lead, contributing to strategy projects and brand creation. Laura worked as a Freelance Brand Strategist, producing research and facilitating workshops for independent agencies. Laura then joined FutureBrand as a Brand Strategist, working closely with clients and creatives on international projects and co-creating new IP. At Design Bridge, Laura held the positions of Senior Brand Strategist and later Strategy Director, leading brand strategy projects and providing creative direction. Currently, they are employed as a Strategy Director at Thirst.

Laura Ford completed their education with a Masters of Design (M.Des) in Spatial Design from Massey University in 2010. Prior to that, they obtained a Bachelor of Design (B.Des) in Industrial Design from Massey University in 2007. Laura's earlier education includes attending Carmel College from 1999 to 2003, where they studied Latin, Classical Studies, English, Physics, Calculus, Chemistry, and Design. In 1997 and 1998, they attended Kristin School, focusing on Future Problem Solving.