Elena Cruz Lorenzo

Elena Cruz Lorenzo is an accomplished professional with extensive experience in the fintech sector. Currently serving as the Digital Innovation Manager at Banco Azteca since August 2022, Elena focuses on enhancing financial services for the Mexican market. Concurrently, Elena contributes as a content writer for This Week in Fintech, the largest fintech community globally, and co-founded the podcast Échalo a Emprender, which highlights entrepreneurship and the journey through failure towards success. Previously, Elena held key positions at Finnovista as Chief Operating Officer, where efforts were directed towards transforming finance and insurance, and in various roles at Wayra Hispam, including Business Manager. Elena's educational background includes a Master in Big Data and Business Intelligence from Next International Business School, along with various credentials in business and technology.