Joliene van Grieken

Joliene van Grieken is a highly experienced growth and marketing consultant with a successful track record in helping B2B SaaS businesses develop and implement effective marketing and growth strategies. Joliene has been working independently since 2013, assisting companies such as Heineken, LessonUp, SaaSCollective, Careibu, and Ooshot in achieving their growth goals. Joliene'sexpertise includes developing and implementing marketing strategies, growing teams and implementing governance, setting up growth funnels and marketing automation, optimizing the customer journey, setting targets and OKRs, improving commercial operations, implementing experimentation processes, adopting data-driven decision-making, and driving growth through product development.

Prior to their consulting career, Joliene held various marketing and growth positions. Joliene served as the Marketing Director at Impraise from September 2019 to January 2022 and also worked as the Head of Growth on an interim basis from September 2018 to August 2019. Joliene was the Head of Growth Marketing at Deskbookers.com from November 2017 to July 2018 and worked as a Growth Marketing Manager at Deskbookers from August 2015 to August 2017. Joliene has also been a guest speaker for the MBA Smart Marketing program at Nyenrode Business Universiteit in June 2015.

Earlier in their career, Joliene gained experience as a Growth Marketing Manager at ProctorExam from September 2014 to August 2015, and as the Operations Manager for the E- & Mcommerce program at Startupbootcamp from May 2014 to September 2014. Joliene had project management roles at Open State Foundation, where they worked as the Project Lead of 'Wettenstrijd' from December 2011 to January 2014, and as the Project Manager on Open Education Data from January 2013 to August 2013.

Joliene began their professional journey as an intern at NL EVD International, Ministry of Economic Affairs, Agriculture and Innovation from February 2012 to July 2012.

Currently, Joliene serves as the VP of Marketing & Growth at Bud, where they specialize in turning transactional data into customer insights and simplifying financial decision-making. Joliene took on this role in January 2023. Before that, they worked as a Growth Marketing Consultant (Interim) at Bud from August 2022 to January 2023.

Joliene van Grieken completed their education as follows: they attended Koningin Wilhelmina College from 2001 to 2007, where they obtained their VWO degree with a focus on Scientific Education. Joliene then enrolled at the University of Groningen from 2007 to 2012, where they pursued a Bachelor of Arts degree in International Relations and International Organisations. Continuing their academic journey, they attended the University of Amsterdam in 2013 for a Pre-Business Master program. Finally, from 2014 to 2015, they pursued a Master's degree in Business Administration with a specialization in International Marketing at the University of Amsterdam.