Alix du Halgouet

Head Of Ecommerce at THOM

Alix du Halgouet has a diverse work experience spanning different companies and roles. In 2009, they worked as a Chef de produit marketing international at L'Oréal. From 2011 to 2012, they were a Chef de produit mise en marché at Bouygues Telecom. Alix then served as the Responsable Marketing & digital at PATAUGAS from an unknown start date to January 2017. From January to July 2017, they worked as the Responsable digital at Les Tropeziennes. Alix then became the Ecommerce Manager Europe at MORGAN (Groupe Beaumanoir) from June 2017 to December 2018. Their most recent role is with THOM, where they started as the Global Ecommerce Manager from December 2018 to December 2021 and was then promoted to the position of Head of Ecommerce in December 2021. In this role, they manage a team of 15 people and oversees various aspects of Ecommerce and Omnichannel operations, including E-merchandising, animation commerciale, web design, studio photo, UX/UI, and omnicanaleté. Alix also led the implementation of Sales Force Commerce Cloud for the group, focusing on change management, UX/IU, and process improvement.

Alix du Halgouet obtained a DUT Techniques de commercialisation degree from Paris-Sud University (Paris XI) between 2007 and 2009. Later, from 2009 to 2012, Alix pursued a Master 2 degree in Stratégie de marque, lancements et innovations de produits at IDRAC Paris. Alix's education primarily focused on business, management, marketing, and related support services.

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