Hesha Patel, MBA

Hesha Patel, MBA, has extensive experience in marketing and leadership roles. Currently, they are the Head of Global Marketing at THREAD, where they established a data-driven marketing function and go-to-market strategy that drove 2X year-over-year growth for the SaaS tech company. Hesha also generated a 10X marketing spend yield with a multimillion dollar budget and increased marketing-sourced pipeline contributions by 250% in 18 months. Hesha led M&A communications plans and the integration of three companies, established an analyst relations program, and positioned the company as a top leader globally, receiving awards from Tier 1 analyst organizations. Additionally, they increased earned media coverage by 175% and grew the company's social following by over 200%.

Prior to THREAD, Hesha served as the Global Director of Marketing, Enterprise at Medidata Solutions, leading the digital transformation of life sciences and helping generate evidence and insights for the pharmaceutical and biotech industry. Before that, they were the Director of Marketing and Sales at CyberGrants, where they pioneered the marketing strategy and was responsible for demand generation and pipeline growth in new verticals.

Earlier in their career, Hesha held roles such as Director of Marketing at Activu, a software and services company delivering visualization and collaboration solutions for command and control environments, and Senior Marketing Manager at Billtrust, an innovator in accounts receivable automation. Hesha also served as a Marketing Manager at CGS and UTStarcom, where they led strategic planning and execution of marketing efforts, including demand generation and revenue goals.

Overall, Hesha Patel has a proven track record of success in driving growth, establishing and executing marketing strategies, and leading teams in various industries.

Hesha Patel completed their Bachelor of Science (BS) degree in Computer Information Science from the New Jersey Institute of Technology from 1998 to 2001. Later, they pursued their Master of Business Administration (MBA) degree in Marketing from Rutgers University, which they completed from 2003 to 2006.