Zach Hortin

Performance Marketing Team Lead at ThriveDX

Zach Hortin has a diverse work experience spanning various roles in the digital marketing and technology sectors. Zach currently serves as the Performance Marketing Team Lead at ThriveDX (formerly HackerU) since January 2022, where they have also held the position of Sr. Digital Marketing Manager from August 2021 to January 2022. Prior to this, Zach worked at the Center for Excellence in Higher Education, where they held the role of Digital Marketing Manager - Paid Search, Social & Display from June 2018 to August 2021, and Digital Marketing Specialist from July 2017 to June 2018. Zach also has experience as a PPC Campaign Manager at Atlas Rigging and Transfer, LLC from September 2016 to July 2017. Zach began their career as a Digital Marketing Intern at Bluewater Technologies Group in May 2015, gaining exposure to various aspects of event technology and digital marketing. Before transitioning into the digital marketing field, Zach worked at E*TRADE as an Associate Financial Service Specialist from February 2014 to September 2014, and at Genesis PURE as a Customer Service Representative from February 2013 to February 2014.

Zach Hortin completed their Bachelor of Business Administration (B.B.A.) degree in Marketing from Brigham Young University - Idaho, where they attended from 2014 to 2016. Prior to that, they earned an Associates Degree in General Studies from Itineris Early College High School, attending from 2007 to 2009. Additionally, they have obtained certifications in Google Ads Video and Google Analytics from Google, as well as Microsoft Ads certification from Microsoft.

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