Becca Bernstein is an accomplished digital product manager and content strategist with extensive experience across various industries. Currently serving as the Director of Digital Product Management for B2B Public Web Properties at TIAA, Becca leads lead generation strategies for Plan Sponsors and Financial Consultants. Previously, Becca held multiple director-level roles at TIAA, including B2C Acquisition and Onboarding Digital Lead and Director of Digital Content Engagement, focusing on customer acquisition, onboarding, and content marketing. With prior experience at Belk, Picaboo, Lowe's Home Improvement, and various other companies, Becca has developed strong expertise in content strategy, social media marketing, and digital engagement. Becca holds a Bachelor of Arts in English Literature from the University of Central Florida and a degree in Advertising & Design from the Portfolio Center.
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