Luiz Guilherme Bissaco Franco

Luiz Guilherme Bissaco Franco is a seasoned marketing professional with extensive experience in product marketing and communication. Currently serving as the Coordinator of Product Marketing at Ticket since February 2019, Luiz develops and executes B2B marketing strategies and customer acquisition campaigns, overseeing the launch of new brands and products. Previous roles include Senior Product Marketing Analyst, where Luiz managed activation platforms and developed marketing campaigns across various channels, and experience as an Analyst in both junior and pleno positions, focusing on campaign management and content production. Luiz's career also includes positions at Superior Cursos e Consultoria, Hogarth Worldwide, and ISOQualitas Engenharia, where Luiz honed skills in communication strategies, client acquisition, and marketing analytics. Academically, Luiz holds a degree in Social Communication with a major in Advertising and Marketing from ESPM Escola Superior de Propaganda e Marketing and a postgraduate degree in Administration, Business, and Marketing from ILAC International College.