Paula Abou

Paula Abou possesses extensive experience in marketing and growth strategies, currently serving as Gerente de Growth at Ticket since July 2023, focusing on B2B and B2C lead generation along with managing teams in Paid Media, CRM, SEO, and the Institutional Portal. Prior roles include Coordenadora de Marketing de Performance at Porto Seguro, where responsibilities encompassed leading a 15-member performance team, campaign strategy creation, and international acquisition efforts. Paula previously held several marketing positions at Porto Seguro and other companies, emphasizing online campaign management, budget control, and performance analysis across platforms such as Google Ads and Facebook Ads. Academic qualifications include an MBA in Marketing from ESPM and a degree in Advertising from FAAP.