Shikhar Sahay

Marketing Director at Tide

Shikhar Sahay has a diverse work experience in digital marketing and brand management. Shikhar is currently working as the Head of Digital Marketing at Tide. Prior to that, they worked as the Digital Marketing Lead for the North American market at Jmatek Limited from February 2020 to December 2021. Shikhar also held the role of Digital Marketing Lead at Pine Labs from May 2019 to January 2020. Shikhar has experience in marketing and brand management in the fitness industry as well. Shikhar served as the Head of Marketing at Fitness First India Pvt Ltd from January 2017 to January 2019, where they focused on brand building and generating business results through lead generation and awareness campaigns. Before that, they worked as a Senior Manager of Digital Marketing at Max Life Insurance Company Limited from August 2015 to January 2017. Shikhar also has experience in marketing communication and strategy. Shikhar was the National Head of Marcomm and Digital at The Muthoot Group from December 2013 to August 2015, where they managed marketing communication and sponsored national events. Shikhar holds a Master's degree in Marketing & Strategy from Warwick Business School, University of Warwick. Shikhar also worked as an External Consultant for Business Strategy at Pentland Brands in 2012. Earlier in their career, Shikhar worked as a Marcom Specialist at Hewlett-Packard from February 2010 to August 2011 and as a Senior Executive of Marketing at Future Axiom Telecom Ltd from July 2007 to February 2010. In these roles, they managed marketing communication, creative development, and brand portfolio. Overall, Shikhar Sahay has a strong background in digital marketing, brand management, and marketing communication.

Shikhar Sahay has a diverse education history. In 1985 to 1999, they attended St. Joseph's Academy in Dehradun, where details about their specific degree and field of study are not provided. In 2005 to 2007, Shikhar pursued a Certificate in Planning and Industrial Entrepreneurship (PGDM) at the Indian Institute of Planning and Management, specializing in Marketing. Later, in 2011 to 2012, they obtained an M.Sc. degree in Marketing & Strategy from the University of Warwick's Warwick Business School. Most recently, in 2020, Shikhar completed an online course called SCALABL ENTREPRENEURSHIP AND INNOVATION offered by Scalabl Academy, focusing on Entrepreneurship and Entrepreneurial Studies.

Links

Timeline

  • Marketing Director

    February 1, 2024 - present

  • Head Of Digital Marketing

    October, 2021