Juan Leandro Fairstein Lauro

Juan Leandro Fairstein Lauro has a diverse range of work experience in various roles and industries. Juan Leandro is currently the Head of Growth at Tiendanube, where they lead growth marketing teams in Mexico and Colombia. Their responsibilities include developing an acquisition strategy and generating demand through content creation.

Prior to Tiendanube, Juan worked at Intuit as an SEO/CRO Manager, where they developed the SEO strategy for QuickBooks Mexico and coordinated content generation. Juan Leandro also implemented a data-driven testing strategy and focused on optimizing website communication for conversion.

Before Intuit, Juan was the CEO of Fair Digital Marketing, where they served from 2018 to 2020. Juan Leandro was responsible for managing the company and overseeing its operations.

Juan also has experience as a Digital Marketing and E-Commerce Manager at Energizer Homepower, where they developed marketing strategies, implemented email campaigns, and managed brand identity for three brands in Argentina.

Additionally, Juan has held positions such as an E-commerce Manager at Citykids, a Copywriter, Editor, and Proofreader at Mercadotecnia Consulting, a Community Manager at Espacio Moebius, a Digital Content Assistant at La Nación, and a Sales Representative at TeleTech.

Overall, Juan's work experience demonstrates their expertise in growth marketing, SEO/CRO, digital marketing, and e-commerce.

Juan Leandro Fairstein Lauro completed their Bachelor's degree in Communication Sciences with a specialization in Marketing at the University of Buenos Aires from 2008 to 2015. During this time, they also pursued a 3-year degree in Journalism at DeporTEA from 2010 to 2012. In 2013, they enrolled in ISER and obtained a degree as a Technician in TV and Radio Scriptwriting, which they completed in 2015.

In addition to their formal education, Juan has obtained several certifications. These include certifications in areas such as product launches, Excel and Sheets for marketers, email marketing strategy and optimization, SEO link building, scaling content marketing, content strategy and SEO for lead generation, content marketing research, voice of customer data, building online communities, content marketing ROI, Google Analytics audit, using content for lead generation, becoming a content strategist, business storytelling, and content marketing blogs, newsletters, and staying relevant. These certifications were obtained between 2020 and 2022, from institutions such as CXL and LinkedIn.