AJ Boury

An experienced marketer, AJ has spent over a decade in financial services marketing. He serves as Head of Marketing at TIFIN. He joined TIFIN in early 2020 and previously served as a fractional VP, Marketing across TIFIN’s portfolio of wealth-focused technologies including Magnifi, Clout, Totum, and Positivly as they grew from MVP to product-market fit.

Before TIFIN, AJ served as Vice President, Segment Marketing at Prudential Financial. He led a team responsible for the acquisition and retention marketing efforts against key customer segments and led the go-to-market plan for Prudential’s hybrid advisory, insurance, and investment platform to modernize their direct-to-consumer offering. AJ previously held advertising, marketing, and business development roles at Citi, and led multiple accounts at leading integrated marketing agencies in NYC including BBDO and Mcgarrybowen. AJ brings a long career in brand building, product launches, and digital media expertise to the team.