Anuj Kanojia

Anuj Kanojia has work experience in the field of analytics consulting. Anuj started their career at IBM as an Associate in May 2012 and worked there until July 2014, during which they became an Assistant Manager. Anuj then joined EXL in July 2014 as a Consultant and held various roles including Senior Consultant and Project Manager. In July 2016, they became a Senior Consultant at EXL and stayed in that position until October 2017. From November 2017 to June 2018, Anuj worked as a Senior Consultant at EXL. After that, they joined Tiger Analytics in May 2019 as a Manager in Analytics Consulting. Anuj was responsible for project management and successfully delivering advanced analytics projects for various clients. Additionally, they developed market mix models and recommended measurement and testing frameworks to optimize marketing investments. Anuj also architected audience management for a telecom client and developed targeting models for cross-selling and upselling. In July 2021, they were promoted to the role of Senior Manager - Analytics Consulting at Tiger Analytics.

Anuj Kanojia pursued a Bachelor's degree in Economics at Shri Ram College of Commerce from 2007 to 2010. Following this, they attended Delhi School of Economics from 2010 to 2012 and obtained a Master of Arts (M.A.) degree in Economics.