Garth Fraser

Garth Fraser has extensive experience in the fast-moving consumer goods (FMCG) sector, currently serving as Route to Market Manager at Tiger Brands since June 2019, following roles as National Sales Operations Manager and Customer Marketing Manager. Prior to Tiger Brands, Garth held the position of Traditional Trade Channel Manager at Coca-Cola Africa Pty Ltd from October 2017 to August 2020, and Operations Marketing Manager at Coca-Cola Co. Southern Africa from April 2015 to October 2017, focusing on franchise leadership and sales growth. Garth's career includes a significant tenure at SC Johnson as National Operations Manager from March 2010 to March 2015, and a foundational role at 3D Marketing Port Elizabeth, which began in August 1995 as a Field Sales Manager. Garth's early career included various positions in merchandising and sales. Education includes a course at Wits Business School in 2009.