Phumelele Bohlela

Phumelele Bohlela is a Marketing Manager: Culinary at Tiger Brands since July 2022, overseeing Crosse & Blackwell and Benny. Prior experience includes roles such as Senior Brand Manager: Pasta at Iyachichima Social Enterprise, where significant contributions were made towards empowering underprivileged women and youth in marketing and entrepreneurial skills from January 2016 to June 2022. Phumelele has held various positions in renowned companies including Beiersdorf as Trade Marketing Manager for Nivea Deodorants and Unilever as Senior Brand Development Manager for Face Care Africa, among others. Phumelele's education includes an Executive MBA from the Graduate School of Business, University of Cape Town, and a BComm from the University of Pretoria, complemented by coursework at Texas McCombs School of Business.