Isabel Villatoro de Zetino

Isabel Villatoro de Zetino is a highly experienced B2B marketing professional currently serving as B2B Marketing Chief at Tigo El Salvador since August 2023. Prior to this role, Isabel held the position of Partner Marketing Advisor at Wunderman Thompson from January 2019 to August 2023, focusing on growth strategies for Microsoft in Central America and the Caribbean, achieving significant increases in new customers and billed revenue. Earlier experience includes managing commercial relationships at GomezLee Marketing for both Alcatel Mobile and Nokia, where Isabel drove product launches and trade marketing initiatives. Isabel's career also encompasses managing distributor relationships for Latin Top Jobs Group and delivering strategic planning to enhance sales performance. Isabel holds a Bachelor's degree in Marketing and Strategic Management from Universidad Tecnológica de El Salvador, complemented by a technical degree in Marketing and Sales from the same institution.