Oskari Vidman

Senior Vice President, Sales at Tikkurila

Oskari Vidman is the current Senior Vice President of Sales at Tikkurila. Prior to this, they were the Chief P&M Officer at Cloetta from October 2015 to April 2019. Before that, they were the Head of Trade Sweden & Norway at British American Tobacco Sweden A/S from May 2002 to October 2015, where they managed Sweden and Norway's market volume and share. Oskari also led a sales team of 100 people and supervised local business operations. Prior to that, they were an Entrepreneur at Ice Boys Magic Oy from February 1997 to December 2001.

Oskari Vidman pursued a Master’s Degree in Marketing & Economics at the University of Vaasa. Prior to that, they completed a Bachelor’s Degree in Logistics, Materials, and Supply Chain Management at Satakunta University of Applied Sciences.

They work with Anders Rotkirch - Senior Vice President, Transformation and ICT, Melisa Bärholm - Senior Vice President, Human Resources, and Meri Vainikka - Senior Vice President, Offering. Their manager is Elisa Markula, CEO.


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  • Senior Vice President, Sales

    May, 2019 - present

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