Aoife Moran is an experienced marketing professional currently serving as the Sports Marketing Lead for TikTok in the European Union since May 2021. Prior to this role, Aoife worked at Paddy Power Betfair from November 2012 to May 2021, holding various positions including Senior Brand Strategy Executive, Paddy Power Advertising Executive, Brand Executive, and Customer Service and Social Media Agent. Aoife holds a Bachelor's degree in Marketing from Technological University Dublin, earned between 2010 and 2015.