Astrid Mirkin

Astrid Mirkin currently serves as General Manager for the South Cone at TikTok since April 2024. Prior experience includes roles at Rappi as Markets VP overseeing operations in Spanish-speaking countries and as General Manager focusing on the Argentine and Uruguayan markets. Astrid was previously Sales Director for Uber, managing a large commercial team across the South Cone and directing various operational teams in Argentina, Chile, and Uruguay. At Google, Astrid held positions including Head of YouTube and Video, where strategic efforts resulted in significant revenue growth, and Brand Lead managing relationships with major advertisers like L’Oréal. Earlier experience includes account management at Adfunky and volunteer work with Birthright Israel Foundation. Astrid holds a degree in Publicity from Universidad de Palermo.