Danielle Hotzwik

Danielle Hotzwik is an accomplished professional in brand partnerships and social media strategy, currently serving as a Brand Partnerships Manager in Retail & Financial Services at TikTok since October 2025, following a role as Client Solutions Manager at the same company from June 2023 to October 2025. Prior experience includes positions at GroupM as a Social Strategist, where Danielle led social media strategy for Nestle Canada, and at Mindshare as an Associate in Social Media, managing paid strategy development for American Express Canada. Additionally, Danielle worked at Twitter as a Senior Associate, Social Media, as a Client Account Manager from September 2019 to June 2023. Danielle holds a Bachelor’s Degree in Honours Communication Studies from Wilfrid Laurier University, obtained in 2016.