Emma Riley

Emma Riley is an experienced professional currently serving as the Shop Ads Account Manager at TikTok since November 2021, where responsibilities include aiding businesses in achieving marketing goals through innovative advertising solutions. Emma also founded and operates Ghosted LLC, effective October 2023. Prior to TikTok, Emma held positions at Marsh McLennan as an Account Coordinator, Nigel Frank International as a Recruitment Consultant, and gained valuable experience through internships and volunteer roles in retail and event management. Emma earned a Bachelor of Science in Family and Consumer Sciences with a focus on Fashion Merchandising from Texas State University in 2019.