Jake Robbins is an experienced professional in marketing science and product operations, currently serving as Signals Product Operations Lead at TikTok since October 2023. Previously, Jake held various positions at Meta from February 2017 to May 2023, including Marketing Science Partner, where expertise included leading measurement engagements for high-revenue advertisers, developing go-to-market strategies, and launching innovative measurement tools. Jake also played a pivotal role in managing cross-functional teams to address privacy updates and partnered in creating the Conversions API. Earlier roles include Client Solutions Manager at Facebook, Account Manager at Xaxis, and Senior Associate at MEC, culminating a career that began with internships in digital and marketing communications. Jake holds a Bachelor of Science degree in Integrated Marketing Communications from Ithaca College.
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TikTok
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TikTok is the leading destination for short-form mobile video and their mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok, a subsidiary of Bytedance, first launched in China in September 2016 and outside of China in May 2017. In August 2018, musical.ly merged with TikTok, unifying the two platforms.