Jake Robbins

Jake Robbins is an experienced professional in marketing science and product operations, currently serving as Signals Product Operations Lead at TikTok since October 2023. Previously, Jake held various positions at Meta from February 2017 to May 2023, including Marketing Science Partner, where expertise included leading measurement engagements for high-revenue advertisers, developing go-to-market strategies, and launching innovative measurement tools. Jake also played a pivotal role in managing cross-functional teams to address privacy updates and partnered in creating the Conversions API. Earlier roles include Client Solutions Manager at Facebook, Account Manager at Xaxis, and Senior Associate at MEC, culminating a career that began with internships in digital and marketing communications. Jake holds a Bachelor of Science degree in Integrated Marketing Communications from Ithaca College.